RootsCampSF Agenda

 

The Schedule for RootsCamp is decided the day of by participants. The blank agenda will be on the wall and people will add their names and the names of their proposed sessions. There will be two breakout rooms and participants can go to whichever sessions they want. Vote with your feet -- feel free to move between the sessions. Here are the sessions that actually happened, with some (sporadic) notes.

 

  1. RootsCampSF Agenda
    1. Saturday, Nov 11
      1. 11am-noon Room A -- GoVote.org, VolunteerForChange.org
      2. 11am-noon Room B -- Now that we have their attention: Big Picture Discussion
      3. 12-1pm Room A -- Internet & The Next Gen of Progressive Candidates
      4. 12-1pm Room B -- What's next: Keeping people involved year round
      5. 2-3pm Room A -- Voter Files
      6. 2-3pm Room B -- What is 21st Cen Progressivism? CA as lens to future
      7. 3-4pm Room A -- How to win elections by reaching out to young people
      8. 3-4pm Room B -- On the ground: the lone internet organizer on the campaign
      9. 4-5pm Room A -- Economic Dialogue: Taxes
      10. 4-5pm Room B -- Politics & Your Brain
    2. Sunday, Nov 12
      1. 12-1pm Room A -- Show-n-Tell
      2. 2-3pm Room A -- Unions and the Netroots
      3. 3-4pm Room A -- Drupal Demo
      4. 3-4pm Room B -- Race, Class & Gender Dynamics in the Movement

 

Saturday, Nov 11

 

11am-noon Room A -- GoVote.org, VolunteerForChange.org

Speaker: Will Easton, Working Assets

 

11am-noon Room B -- Now that we have their attention: Big Picture Discussion

Speaker: Emily Duffy, MoveOn

 

12-1pm Room A -- Internet & The Next Gen of Progressive Candidates

Speaker: Chris Warshaw, Democracy For America

 

12-1pm Room B -- What's next: Keeping people involved year round

Speaker: Nica Lorber, Music for America

 

2-3pm Room A -- Voter Files

Speaker: Dan Ancona, CA Voter Connect

 

2-3pm Room B -- What is 21st Cen Progressivism? CA as lens to future

Speaker:

 

3-4pm Room A -- How to win elections by reaching out to young people

Speaker: Mark Ristiano, Music for America

 

3-4pm Room B -- On the ground: the lone internet organizer on the campaign

Speaker: Lola Elfman, Angelides Campaign

 

2K -> 80k+

3788 donors

just under 7k donations

ask = hpc+ => multi time donors

 

taking a stand on key issues over 2 years, able to engage them on the campaign in a different way later; ran close to 18 issue campaigns

 

1 petition on state issue led to 50% increase in list

 

hot issues = education, choice, drilling, national guard

 

staff = 1 internet person (Lola), 1st staffer after financial staff, later brought on blog outreach person, consultants

 

consultants helped with overall strategic plan and timeline; goals for $ and list size, given budget and time

 

tools/strategies = petitions, letter to the editor, tell a friend, contests (best restaurant in the neighborhood), flash video by free range (arnold's neighborhood), blue bbq house parties, debate watch parties, text messaging, volunteer leader recruitment and fundraising (personal fundraising pages), invitations to Arnold to have a real debate, FCC violation petition (Arnold on Jay Lenno = not equal airtime)

 

-didn't have a blog until late in the campaign; was a decision based on not having the resources to do a good job and maintain it

 

-question: having a blog shows netroots that you want to be part of their community, take them seriously. were you frustrated that the campaign didn't allocate the resources?

 

-comment: every staff person has something to contribute; have regular staff each give 3 hrs/wk to blog

 

-governorphil.com: bloggers wrote a letter in early July saying you've got no netroots, where's your stuff? spawned series of conversations, talked to variety of people, wish list, goals => time for blog, time for second person

 

-question: $30M primary spending conversation 98% spent on TV? Yes. => Isn't that a statement about priorities? McNearney had 30 paid staff on a congressional campaign, vs. Angelides, 25 paid staff, 12 finance

 

-question: what could've made your life easier? you shouldn't have to start from scratch and rely on consultants? what could the movement provide?

 

-answer: looking at '04, handful of people who had experience doing internet campaigns on presidentials -- _we_ didn't exist. there wasn't a larger pool of people doing internet organizing; post-04, those people with presidential experience didn't want to go work on gubernatorial races, so people doing that work (like Lola) were relatively new to it, leaning on consultants; now the crop is larger, will need fewer consultants, campaigns are getting it that they need to hire more internet staff (communications, blogger

 

-comment: "internet strategy" doesn't work. campaign needs to use these tools to do outreach. _everybody_ on the campaign should be using the tools. block from here, tom ___ @ Technorati, Building Blocks for Independence... what are the tools that we've made that can be reused, so small teams could use (single signon, backpack and basecamp)

 

-comment: in Cali, campaigns don't empower they control. worry about risk and message control. you can provide all the tools you want, but if they're not empowering people, they sit there.

 

-response: in biz, "website strategy" is a joke, it's part of how you run your biz

 

-comment: don't need to wait for people to empower you, the tools are out there... governorphil.com is a good example Lola: feedback from that letter was really helpful

 

-discussion: killer internet program isn't enough. lamont: internet strategy was built in from the beginning (until we get 1000 supporters in state, we're not taking this live).

 

lessons

-nothing you can do online that will be successful unless rest of team has stake in its success -- staff meetings are vial

-create a plan, follow it -- but be flexible and nimble when opportunities arise

-taking measured risks

-watching trends of list, segmenting based on issue ID allowed lower opt-out rate

-getting some friends (enviros) to get out and do some of the hitting back for the campaign

-being gatekeeper of traffic, message schedule. think about: if we need to get them message, what's the best way to do it? question of newsletter

-next time: really get investment from every department from the start to put the effort in; successful where she went to other departments and forced it

 

-comment: angelides messaging had list-building formulaic feeling

 

-response: sunday was biggest fundraising day (zero sum game of best practices); text-only version performed well; formulaic sounding one actually did comparatively well

 

-question: party2win?

 

-answer: liked it a lot, receptive to feedback, updated as we went along; parties are _really_ resource intensive; had to get on the phone to seed parties

 

-question: fundraising house parties $/party?

 

-answer: blue bbqs = $40,000 totalSession 1 Room A -- Big Picture: Now that we have their attention

Led by: Emily (MoveOn)

 

missed start

 

?: These shifts last a generation

 

?: Must counter the spin that Dems won by becoming more conservative

 

?: Narratives don't just appear, they're produced. Took a long time for the right wing to establish the ability to manipulate media. Left doesn't have the infrastructure. No central source of narrative, break off into separate institutions.

 

Emily: Major reason we won the election. Rs are monolithic. We came from every angle.

 

?: To a point, but lot of people who came out of Dean or Clark campaigns. Have a certain DNA. Right after 2004, article: Death of Environmentalism. Point: We all have things we care about deeply, but to build a political movement, need to have a few points to build a coalition.

 

Daniel: Don't see election as a sea change. Not repudiating ideas of Rs, execution of...

 

meta questions from Miles: How much does messaging and ideology really influence how people vote? How much does it get driven by charismatic alpha leader? How much to do with people feeling safe? People aren't feeling safe. Reality running headfirst into narrative. To win, practically help people: healthcare, jobs

 

4-5pm Room A -- Economic Dialogue: Taxes

Speaker:

 

4-5pm Room B -- Politics & Your Brain

Speaker: Gina Cardazone

 

Sunday, Nov 12

 

12-1pm Room A -- Show-n-Tell

 

-Daniel Mintz: MoveOn

call reporting sheet

>page has ID

>call in results to Angel.com

>they charge per minute

>report back only voters reached (assume others weren't reached)

>nice granny voice

 

phone support

>80 volunteers have accounts

>vols check themselves in via web or phone

>people calling for support get routed to one of the checked in vols

 

 

 

(more... please fill in if you have notes)

 

2-3pm Room A -- Unions and the Netroots

Speaker: Julia Rosen

 

3-4pm Room A -- Drupal Demo

Speaker: Zack Rosen

 

3-4pm Room B -- Race, Class & Gender Dynamics in the Movement

Speaker: Initiated by Kip


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